Redesign
Education Portal
BRpaper.com is an educational portal that provides students of different universities and school boards in India with previous year question papers. The website has been recently redesigned to enhance user interaction and create an easier flow of the website. In this case study, we will discuss the redesign process, the new login system, and its impact on the website.
Redesign Process
The website redesign process started with an analysis of the website’s user interface and user experience. The website’s previous design was outdated and difficult to navigate, which led to poor user engagement. The redesign team conducted extensive research on the target audience, user behavior, and industry standards to create a new and intuitive design.
The new design focused on simplicity and ease of navigation. The homepage was redesigned to include clear navigation menus, search functionality, and quick links to popular exams. The color scheme was updated to create a more modern look and feel, with a focus on usability and readability. The redesign team also optimized the website for mobile devices, as more and more users were accessing the website through their smartphones.
New Login System
The previous login system on the website was basic and had limited functionality. The redesign team developed a new login system that was more user-friendly and offered more features. The new login system allowed users to create accounts, save their favorite question papers, and receive notifications when new papers were added.
The login system also improved website security by requiring strong passwords and enabling two-factor authentication. The system was integrated with social media platforms to allow users to sign in using their social media accounts, such as Facebook or Google.
Shop everywhere
We all know that shoppers don’t limit themselves to a desktop experience anymore. Same goes for the older than average consumer group of Iris von Arnim. This is exactly why we started optimizing for a tablet experience first, and then made sure it works fine for the desktop users. Smartphone shoppers won’t be left behind with a reduced and lighter experience that lets anyone do their luxury run on the go
Cashmere quality
One key area of the experience was the checkout. The Iris von Arnim customer is best described as inexperienced and, for the most part, offline. The type of customers that prefers to talk to another person on the phone when ordering something they can’t do in person. The type of customer who almost shies away from ordering online. The type of customer you don’t typically have in mind when designing an online shopping experience. So now our challenge has extended from cashmere quality to maintaining the most simple and easy to follow shopping flow one can think of.
The Final Designs
After a vast exploration phase we ended up with a perfect blend of the editorial, brand and ecommerce world that all live under the Iris von Arnim name. We put their beautiful campaign and product imagery into the spotlight. Copy took a backseat, while subtle animations and highlights in fashionable taupe stepped up the product presentation.
Iculis posuere proident vero quaerat exercitation numquam! Corporis suscipit gravida quisquam.
Wrapping things up
As trivial as it may sound, we’re talking about a brand that is all about how highest grade wool is made into wearable fashion. The right materials, shapes, colors and cut is what made them known across the world. It’s the secret sauce that turned a backroom vision into a multi-million business. In order to understand what they are all about, our lead designers went to their headquarters to learn about these seemingly subtle differences in material.
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